Key Steps

Introduction:
Prerequisites
Step-by-Step Guide to Building Multi-Platform Creative Assets with Kargo’s Creative Suite
Additional Resources
Conclusion:

Video Tutorial

Video

Introduction:

This guide offers a detailed walkthrough on how to effectively use Kargo’s Creative Suite to design multi-platform creative assets. It covers the fundamentals of navigating the Creative Suite, selecting the appropriate product catalog (or "feed"), and incorporating elements such as images, text, and objects into your designs. Additionally, the guide explains how to manage and manipulate layers within a design, including how to hide, unhide, and rearrange them for optimal creative control.

Prerequisites

Users will need to be subscribed to Kargo’s services in order to access these features.

Step-by-Step Guide to Building Multi-Platform Creative Assets with Kargo’s Creative Suite

Step 1: Navigate to Kargo’s Creative Suite

In the top Dashboard Menu, click on "Creative."

Step 2: Access the Multi-Platform Section

On the "Creative Home" dashboard, you'll see options like:
- Creative Home
- My Designs
- Create Mock Catalog
- Templates
For this exercise, click "Creative Home" > "Multi-Platform" to open the Creative Suite.

Step 3: Select the Correct Feed

Under "Catalog Data" on the left, click "Choose a Catalog."
Choose the appropriate feed from the dropdown menu.
Note: A "feed" refers to the product catalog.
If the feed doesn’t appear, you may need access through the Meta Business Manager.

Step 4: Create a Design

Upload an image from "My Files," add text using the "Text" tool, and include shapes or elements like arrows using the "Objects" tool.

Step ADD ON - Creative Suite Update UI.gif

Step 5: Manage Layers (Hide and Unhide)

Layers are stacked like sheets of paper. Click the eye icon next to each layer to hide or unhide it.
Layers can be rearranged by dragging them up or down to change their order.

Step 6: Close the Layers Tab

To free up screen space, collapse the layer panel by clicking the right arrow tab. Hover over the tab to see "Close Layers."

Step 7: Open the Layers Tab

To reopen the layers panel, click the same arrow tab. Hover over it to see "Open Layers."

Step 8: Update Layer Details

Click the up or down arrow on specific layers to reveal options for changing settings like opacity, blur, height, width, and more.

Step 9: Image Fill Settings

Adjust the image settings using options like:

Limited Pad: Keeps the image size smaller than the original.
Pad: Resizes to fit within the bounding box while maintaining aspect ratio.
Fit: Resizes the image to fit inside the box, maintaining aspect ratio.
Fill: Fills the box entirely, potentially cropping the image.
Smart Crop: Focuses on the most important part of the image when cropping.
Scaling: Stretches the image but may affect resolution.

Step ADD ON 2 - Creative Suite Update UI.gif

Step 10: Update Text Layers

For text layers, adjust settings like font, color, size, and more using the drop-down menu.

Step 11: Change Layer Order

To reorder layers, simply click and drag a layer to a new position within the stack. Arrange them as needed to achieve the desired layout.

Additional Resources

If you encounter any issues when trying to implement these strategies, please don’t hesitate to contact your Kargo Commerce Account Manager or you can email support@kargo.com and detail your request.

Conclusion:

By following these instructions, users can effectively utilize Kargo’s Creative Suite to create and customize designs for different platforms.

Kargo’s Creative Suite: Layering